Andrew Lippman, Principal

Andrew is an accomplished marketing leader with extensive U.S. and international experience in consumer packaged goods at Quaker Oats and Reckitt Benckiser, as well as Disney and Timex

Andrew is known for breathing new life into established brands, successfully extending product lifecycles. Additionally, Andrew has launched numerous brands and product lines, garnering leadership positions and solidifying market share. Andrew’s success results from his uncompromising focus on revenue and profit growth, market share improvements, and building long-term brand equity. He is known for strong, pragmatic leadership, strategic insight, entrepreneurship, and a passionate drive for results.

ANDREWS’s ACCOMPLISHMENTS INCLUDE:

Developing and guiding brand strategy for Timex, Reckitt-Benckiser, Disney, and Quaker Oats through consumer-based innovation and communications.
Driving profitability improvement programs at Timex and Reckitt-Benckiser Scanda to nearly double corporate profitability.
Orchestrating a return-to-profitable growth for Reckitt-Benckiser Scanda, achieving 15.3% sales growth, 19.3% EBIT growth, and a 9.6% point Nielsen gain for the aggregated business.
Launching and managing numerous new product initiatives for businesses as diverse as Timex, Kraft Foods, Lysol, Woolite, Vanish, Electrosol, Airwick, Calgon, Mickey Mouse, Winnie-the-Pooh, Gatorade, and Snapple.
Growing Disney’s retail licensed “Mickey Unlimited” brand for Disney Consumer products by 69% in one year.
Leading and managing large, diverse teams of professionals.
Promoting entrepreneurship, and aiding new businesses with business strategy and development.

INDUSTRY ROLES AND COMPANY EXPERIENCE:

Andrew brings more than 15 years of professional and executive experience to your business. His company roles and responsibilities include:

LIPP MARKETING: Consultant, Principal
TIMEX CORPORATION: Vice President – Marketing
RECKITT BENCKISER: Marketing Director – Nordic Region of Europe

Global Category Marketing Manager, CALGON

North American Category Manager, WOOLITE & ZERO

Brand Manager, LYSOL, Wayne, New Jersey

WALT DISNEY COMPANY: Brand Manager, Mickey Mouse & Winnie the Pooh
QUAKER OATS COMPANY: Market Development Manager, SNAPPLE & GATORADE
COLLEGIATE SPECIALTY ADVERTISING: Owner and Director

EDUCATION

NEW YORK UNIVERSITY – Stern School of Business, M.B.A. in Marketing 1994
NEW YORK UNIVERSITY – Institute of French Studies, M.A. in French Politics, Economy, & Society 1994
ECOLE DES HAUTES ETUDES COMMERCIALES (HEC), I.M.P. in Marketing and Strategic Planning 1993
UNIVERSITY OF CONNECTICUT, B.A. Cum Laude in French. Extensive business course work 1990
L’UNIVERSITE DE HAUTE NORMANDIE, D.E.U.G. in French 1989

PERSONAL

Andrew lives in Pennington, New Jersey with his wife Linda and three children. They are active members of their community. Andrew is an avid runner and cyclist, photographer, and athletic coach.

E-mail: alippman@acrelic.com