Acrelic team members conducted top-to-top meetings with key personnel from each division and 360 degree interviews with 2nd tier personnel, developing a clear assessment of the issues, and then putting actions in place to improve the situation.
Acrelic worked with ownership and key Team Leaders to centralize all support functions, reducing duplication of effort and saving both time and money. The client implemented share groups within functional disciplines such as "marketing strategy," "Business development," and "creative development" in order to build a disciplined process of information sharing and cross-fertilization.
A marketing effort was undertaken to educate clients about changes at the firm, leading to increased awareness of all services, and ultimately increased business.
